Arts education for young people in NYC public schools, particularly those in districts serving mainly Black, Indigenous, and other students of color, is severely underfunded. In 2021, the NYC Department of Education cut its citywide budget for middle and high school arts education by nearly 70% to just $6M. 

Geneva is committed to the idea that NYC’s young people of color deserve the opportunity to thrive in the creative sector. With over a decade of experience supporting them through institutional higher arts education and the nonprofit sector, she understands the need for new career pathways for the city’s culture creators – young BIPOC creatives.

In 2016, Geneva and co-founder Eda Levenson launched Scope Of Work (SOW). SOW is a talent development agency that helps young BIPOC creatives build portfolios and skills and land jobs in the industry. They work with creative companies across NYC to place BIPOC creatives in paid freelance, part-time and full-time positions. To date, SOW has worked with more than 600 young creatives from all five boroughs, driving nearly $1 million in income, and helping them earn and get credit for the culture they make.